A brand identity designed to rise to any occasion.
Raven had a name with impact, but no way to take flight – so we gave it wings. We started with a rallying cry: Rise to Ride. More than a tagline, it was a challenge to meet every moment head-on, and a reminder of the sacred connection between road, rider, and gear.
The visual language took its cues from the bird itself: sharp, agile, unmistakable. The messaging followed the ride: fluid, focused, and built to carry the brand from first journey to the finish line.
A story told to embolden the rider.
A messaging system grounded in the grit of the road.
The flight path of Raven was never meant to be linear.
Our system was built to flex, bend, and adapt to any road, from digital and ecomm, to OOH spaces.
