7-Eleven: Talk Slurpee to Mee

Concepting + Copywriting

The world’s favourite summer drink needed a new way to speak
in time for summer.

We realized, there’s nothing that says summer quite like Slurpee. So we combined summer and Slurpee to create a playful attitude that speaks to our shared experiences with the iconic drink.

We took the iconic EE ending of Slurpee and applied it to everything summer to help 7-Eleven own the culture of the season, just like it has since 1966.

This 360° campaign included a social rollout, #SlurpeeRun challenge, influencer partnerships, display and paid ads.

“Slurpee drinkers really engaged in the brand, but when it tested the language, it witnessed incredible unaided awareness around the ‘ee,’ which people instantly connected to the product.”

strategyonline.ca

7-Eleven: Talk Slurpee to Mee

Concepting + Copywriting

The world’s favourite summer drink needed a new way to speak in time for summer.

We took the iconic EE ending of Slurpee and applied it to everything summer to help 7-Eleven own the culture of the season, just like it has since 1966.

“Slurpee drinkers really engaged in the brand, but when it tested the language, it witnessed incredible unaided awareness around the ‘ee,’ which people instantly connected to the product.” strategyonline.ca

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The world’s favourite summer drink needed a new way to speak
in time for summer.

“Slurpee drinkers really engaged in the brand, but when it tested the language, it witnessed incredible unaided awareness around the ‘ee,’ which people instantly connected to the product.”

strategyonline.ca