
For most folks, especially Canadians, crypto is a loaded word.
It comes with the baggage you thought you fixed in therapy and the head-scratching complexity of an unfinished crossword. Not so with Newton.
They’re bringing low crypto fees, ease and access to Canada, proving that if you’re Canadian, you can get crypto.
With the help of real Canadians, we launched a campaign introducing Newton to the country. One that redefines crypto on our terms and keeps its value as relatable as our polite punchlines.

Hi, we’re Newton. Have you met our
friend Gwen?
She’s as real as it gets.
Her attitude had to come from somewhere.
Like here, in these headlines. It’s where we started to speak to Canadians in
the way they want to be spoken to. Like real people.














