Concepting + Copywriting
+ Scripts + Positioning
For many people, crypto is a loaded word.
It comes with the baggage you thought you fixed in therapy and the head-scratching complexity of an unfinished crossword. Not so with Newton. They’re bringing low crypto fees, ease and access to Canada, proving that if you’re Canadian, you can get crypto.
With the help of real Canadians, we launched a campaign introducing Newton to the country. One that redefines crypto on our terms and keeps its value as relatable as our punchlines.
Hi, we’re Newton. Have you met our friend Gwen?
She’s as real as it gets.
Her attitude had to come from somewhere.
Like here, in these headlines. It’s where we started to speak to Canadians in the way they want to be spoken to. Like real people.
