Slurpee didn’t need to try to be GenZ
to connect with GenZ.
It already was, inside and out. All we did was wrap that truth in sunburns, BBQs, lawn chairs and road trips, and let the chaotic summer energy of Slurpee do the talking, singing (and viral memeing) on social.
Turns out, GenZ didn’t need much convincing…
just a reason to engage.
