Lou Gruff. He’s a toll troll who loves his job, just as much as he loves calling you out for not using the GoToll App – the easiest way to skip tolls during your morning commute.

To broaden GoToll awareness, we created Lou from the ground up. Starting with his surly but lovable personality, to his fluffy animations and all of those cheeky one-liners interrupting your daily scroll.

Clio Awards 2023 Silver Winner