Algorand Foundation: Race
Against Climate Change
Copywriting + Concepting + Positioning
There’s a stigma around blockchains. Most think they can’t be green.
To clear the air of misconceptions, we created a multi-regional NFT series to raise awareness for Algorand’s green blockchain technology and celebrate their partnership with Formula E team, Envision Racing.
Under the tag #RaceAgainstClimateChange, our 360° awareness campaign featured artist partnerships, OOH activations, physical rewards, social, and digital paid ads.
Read about it on dribbble & decrypt.
Helmets were named and designed to honor their host city. Everything from the local plants and climate, to landmarks and soundscapes, were carefully considered.
We also partnered with helmet crafters, Helmade, to create physical versions of the NFTs, which could later be claimed by minters of the Gold Edition.
Finally, we took to the streets of Berlin, a major stop on the Formula E racing circuit, to spread our message about green crypto.
The best part was writing this OOH billboard that quite literally cleans the air.
The Results
Client: Algorand Foundation & Envision Racing
Agency: FUNDAY
NFT/ 3D Art: Adam Spizak
Creative Director: Matthew Schwartz
Art Director: Kyle Scott
Design: Kyle Scott & Jake Walton
Copywriter: Jomar Delos Santos
Sound Design: Cole Edwards
Reward Partners: Helmade, Infinite Objects