
Online shopping isn’t always easier than shopping in person.
That’s why Microsoft created an Ai tool to help customers find the right products at the right prices (without the decision fatigue, coupon confusion or deal hunting). To help these benefits hit home, we created a product tagline and social campaign to show how Ai Copilot can help with your shopping confidence, and so much more.
3.26+ million impressions.
Carts of
new followers.
Endless
confidence added.
An Ai tool with personality? Now we’re talking.
We even built a full messaging system to give AI Copilot a human voice, so shopping with Microsoft feels less transactional and more like a conversation with someone who gets you.





